Stranded inventory has been something that has been a source of frustration for Amazon sellers for years. Even though you did everything right, a SKU can go into stranded status, and that means it is not available for sale. With the new brand gatings (and it seems like they are in the midst of doing a second round of brand gating on prestige products) items you have sold and that went live after arrival at Amazon might go into stranded status.
Depending on your volume we recommend that you check your inventory for stranded or red-lined items weekly or bi-weekly. During the busy Q4 months, you might want to check even more often. Amazon Seller Central has some tools that can help you identify and correct stranded inventory quickly.
Here are two ways we look for stranded inventory. In the video, we show you how to look up stranded inventory from the Manage Inventory section on Seller Central. If you have a large amount of inventory you might choose to use the reports for stranded inventory. You can get to the reports by logging into Amazon Seller Central, then go to Reports, Fulfillment Reports, Stranded Inventory Report. This report has to be downloaded so you will need at least a basic understanding of how to open files in Excel.
If you are unfamiliar with this report you can find out what each column means by looking at the support documents for the stranded inventory report – you will need to login to your Seller Central account for this link to work.
Once you have the report, look over the items. The most important column is label “Primary Action.” Here is an excerpt from the help files:
Action needed to bring your inventory out of stranded status. The possible actions are:
Relist: For products that have been listed previously but do not have an active offer, you can go to Inventory > Add a Product to create a new offer. If you see a message indicating that your product is already listed but needs to be edited, click the provided link to update your listing.
Create removal order: For products you no longer wish to sell, you can select the product within your Manage FBA Inventory page and choose Create Removal Order from the drop-down.
Change to Fulfilled by Amazon: If you have a listing, but it is a product that you fulfill yourself, none of your FBA inventory for that product will be available for sale. From your Manage Inventory page, use the Change to Fulfilled by Amazon action to enable those products to be immediately picked, packed, and shipped by FBA.
Create a new listing: For products that have never been listed, you must create a new listing for your SKU by going to Inventory > Add a Product.
NOTE: When re-listing a product or creating a new listing, the following information must match the units in your FBA inventory:
If these fields do not match, a second product will be added to your inventory that is not associated with the existing inventory.
There are three other important columns to check- the primary and secondary status columns and the error message column. Once you have identified why the item went into stranded status, to begin with you can use the Bulk Stranded Inventory Fix tool that is located in the same area of Amazon Fulfillment Reports.